Investment led by Union Grove Venture Partners and bolstered with
strategic investors to expand internationally and accelerate product
TV, a data and analytics company offering the world’s leading TV
Audience Platform, today announced that it has secured $30 million in
Series B financing led by Union Grove Venture Partners and followed by
Disney, Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM,
Draper Associates and Ambition VC.
Samba TV will use the funding to expand operations internationally and
launch a variety of transformative products in the media and advertising
industry. The company’s Series B is the second round of funding since
January 2012, which included August Capital, Mark Cuban and others.
Analyzing nearly 7,000 years of TV viewership a day across millions of
households worldwide, Samba TV’s technology lets consumers discover and
watch the shows they love while giving brands a holistic view of content
and advertising consumption across broadcast and cable TV, OTT, apps and
With Samba TV’s real-time, opt-in TV viewership insights and powerful
connected device map, Samba helps brands maximize cross-screen marketing
performance through TV-synchronized digital ads and attribution models
that chart the consumer’s path to purchase, leading to more
data-informed media buying decisions. Samba TV’s proprietary household
device map totals more than 66 million devices for 1:1 mapping and 1B+
digital devices for programmatic reach including smart TVs, set top
boxes, smartphones and other connected devices.
"Samba is bringing unparalleled transparency into TV audiences through
trusted insights and precise targeting across platforms,” says Ashwin
Navin, CEO and co-founder of Samba TV. “That innovation has been a
catalyst for our profitability and enabled us to realize 5,000% revenue
growth over the last 3 years. We raised this growth round with a
specific strategy to further expand the Samba TV Audience Platform to
major media markets across the world and continue our trajectory of
growth and rapid innovation."
Greg Bohlen, Partner at Union Grove Venture Partners, said: "Team Samba
has what it takes: ground breaking technology, strategic vision and a
track record of relentless execution. We are excited to join the team to
bring our depth of experience and relationships to the board and provide
the fuel for the next wave of growth for the business."
About Samba TV:
Samba TV is a data and analytics company providing essential television
insights by leveraging the world’s most comprehensive source of
real-time viewership data across broadcast, cable TV, OTT and digital
media. Through software embedded in smart TVs, amplified by set-top
boxes and mapped to millions of connected devices, Samba makes TV
audiences more addressable and measureable to help marketers activate
cross-screen campaigns and analyze the impact of their media investment.
Samba TV is headquartered in San Francisco with offices across the
United States and Europe. For more information, please visit
www.samba.tv or follow @samba_tv on Twitter.
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